4A- Forming an Opportunity Belief

I drink coffee every day. It wakes me up and gets my day going. I am also someone who never gets their daily vitamins. Vitamins is an essential part in receiving necessary nutrients that your body needs. A lot of people (like myself) do not get their every day vitamins that their body needs. I thought about how I could combine these vitamins with an everyday drink that a lot of people drink in the morning. Then, I thought what if you combine coffee drinking and your daily vitamins together? Right after someone makes their coffee, they pour a non-flavor daily vitamin pack in their coffee. When they drink their coffee, they are also receiving all their daily needed vitamins. This would allow people to still get to be able to enjoy their drinks, while getting their adequate dose of daily vitamins.

#1: Early 50’s Employed Female

·     Are you a coffee drinker?

-      “Yes.”

·     Why do you drink coffee?

-      “Because I am addicted to it and I get bad headaches if I don’t drink any.”

·     How often do you drink coffee?

-      “I drink 4 cups of coffee a day.”

·     Do you take multivitamins?

-      “No.”

·     Why don’t you take multivitamins?

-      “I don’t like swallowing pills.”

·     Do you think you receive an adequate amount of vitamins through the foods you consume each day?

-      “Yes, I do. I eat a pretty good diet.”

·     Would you consider taking multivitamins if you had an option to mix it in your coffee if your coffee still tasted the same?

-      “Yes, I would consider it. I had liquid vitamins one time and it tasted pretty good, but it was expensive.”

REFLECTION: Individuals who are concerned about their health and eat healthier are more likely to mix multivitamins into their coffee. These individuals are also coffee drinkers.

#2: Early 20’s Female College Student

·     Are you a coffee drinker?

-      “Yes.”

·     Why do you drink coffee?

-      “Because uhm.. the taste of it.”

·     How often do you drink coffee?

-      “Once or twice a month.”

·     Do you take multivitamins?

-      “No, I don’t.”

·     Why don’t you take multivitamins?

-      “They taste disgusting.”

·     Do you think you receive an adequate amount of vitamins through the foods you consume each day?

-      “No.”

·     Would you consider taking multivitamins if you had an option to mix it in your coffee if your coffee still tasted the same?

-      “No, I wouldn’t.”

REFLECTION: Individuals who don’t drink coffee and don’t care to take multivitamins will not care to mix multivitamins into coffee.

#3: Early 20’s Employed Female

·     Are you a coffee drinker?

-      “No; I only drink it when I need it.”

·     Why do you drink coffee?

-      “I will drink coffee if I didn’t get enough sleep the night before and I am still tired.”

·     How often do you drink coffee?

-      “Maybe once a month.”

·     Do you take multivitamins?

-      “No.”

·     Why don’t you take multivitamins?

-      I really haven’t bought any. I really should, though.”

·     Do you think you receive an adequate amount of vitamins through the foods you consume each day?

-      “Probably not.”

·     Would you consider taking multivitamins if you had an option to mix it in your coffee if your coffee still tasted the same?

-      “No; I rather take a pill or a gummy”.

REFLECTION: Individuals who hardly drink coffee would not care about mixing multivitamins into coffee.

SUMMARY:

My opportunity is still there, but I do not have as big as an audience as I thought I would. I believe my opportunity is more accurate now after interviewing people. I realized that not all people drink coffee like I do. This means that a lot of people won't see as big of a need for this product. I think that all entrepreneurs should ‘adapt’ their opportunities based on customer feedback, because customers are the ones that will be wanting and using the products.