How/where do they buy?
My segment is most likely to buy online. They are more likely to use either a credit card or debit card to make their purchase. They are more likely to finance their purchase rather than pay cash for it.
Post- Purchase evaluation.
Customers will think they made a good purchase when they think about the price and quality. The quality of the product should be good. All my interviewees compare prices and buy from the place with the cheapest prices. Things that make them think their purchase was a bad idea was if they feel like they spent too much money when they bought the item. Also, if the item did not turn out to be what they thought it was going to be.
Report the Findings: The Interviews.
Interviewee #1: This interviewee does her shopping online. She says that it is easier and way quicker to do it that way. She compares different stores and their prices to find the best one for the best price. Since she shops mostly online, she uses her credit card to make her purchases.
Interviewee #2: This interviewee also buys online. He says that he saves money more just buying it online, because he doesn’t have to waste the gas to drive to the place he needs to go. Also, he likes to compare prices. He said it is much easier to compare prices online than go from place to place. He also uses a credit card or his debit card.
Interviewee #3: This interviewee says she shops online and in the store. It depends on what she is buying. She said sometimes she wants to physically look at the product before she buys it. Sometimes, she already knows what the product looks like and does not need to see the product in person. She said that she usually uses a debit card or credit card to make her purchases. She carries some money, but only a couple of dollars.
Conclusions.
I have learned in my interviews that people lean more to online shopping than shopping in the store. I also have learned that people compare prices to get the best price on their product. Also, people use credit cards and debit card more than cash.
Hey Melanie, I think you were able to find out quite a bit about how buyers want to be able to make purchases. I know that I usually always pay with my debit card and hardly ever carry cash on me so it would be very important to have some type of system that accepts debit and credit cards. I am also one of those customers that will look around for the best price before making a purchase. If the purchase is going to be more costly then I will spend more time researching and trying to find the very best price possible. Excellent post!
ReplyDeleteHey Melanie!
ReplyDeleteGreat interviews. I wish that I would have been able to see your questions to get a complete evaluation. I also found that a lot of people like to shop online. It does depend on what they are buying exactly. I am the opposite and usually never buy products online. However, I don't normally buy things in general. Living on that college lifestyle.
Great read though. Good job!